Webinar: Tire Components 103: Reinforcements

Webinar: Tire Components 103: Reinforcements

Original Run Date: Thursday, July 30, 2020 | 11:00 AM EDT | download below >

Reinforcements create the critical skeleton of the tire. Because reinforcements are situated within the tire and not visible, many consumers know nothing about them. These highly engineered components provide rigidity, protection, and bonding within the structure of the tire.
In this one-hour webinar, the Smithers tire consulting team delivers a deep dive into three categories of tire reinforcements:
  • Belts
  • Body plies
  • Overlays
Our experts will provide detail on the composition, construction, and adhesion mechanisms of these reinforcements as well as their function and purpose. The team will also discuss how tire reinforcements impact and contribute to tire performance.
This webinar is ideal for non-technical professionals in the tire industry, such as sales, marketing, purchasing, legal, and quality assurance, as well as development engineers and chemists who are early in their career. Seasoned professionals may also find the webinar valuable as a refresher.

This in-depth webinar was developed as part of an introductory series on tire components.

About the Presenters

Bruce Lambillotte

With over 42 years of experience in the rubber and tire industry, Bruce has expertise in rubber compounding, tire formulation, polymer chemistry and characterization, physical properties of elastomer materials, polymer product failure analysis, tire reinforcements, and product and process development. In his most recent position at Vice President of Technical Consulting, Bruce is responsible for analytical and physical properties problem solving at Smithers. 

Brad Sellers

Brad Sellers, Associate Consultant, joined the Smithers team in 2014. He specializes in tire problem and data analysis, focused on developing action plans and helping clients implement solutions that address their development, quality, and performance challenges and needs. He has significant experience providing exceptional customer service in a technical setting and proven skills in failure analysis, project planning, patent research, and secondary technical research.

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