Traction Summit 2019

San Jose, CA


Traction Summit | Driving The Tire Industry Into The Future

With its total focus on future mobility, the Traction Summit is unlike any conference I've ever been to - Hankook America Technical Center

Event Overview

Traction Summit is the premier tire event in North America dedicated to evaluating the modern tire industry as it deals with global economic headwinds, addressing significant innovations to meet a more tech-savvy market, and discussing strategies that will position the tire industry to thrive in the future. Presented by Smithers, which has been nexus of the automotive and tire industries since our 1925 founding; assisting clients with everything from market research to materials science, and a wide variety of testing services that support the product development process.

Everything about vehicles is changing, from how we buy them, to how we use them, to whether we will drive them or they will drive us. Continuing the conversations from 2018, Traction Summit 2019 will build on these conversations, as well as highlight further developments in the tire industry in this disruptive age. Returning to Northern California this October, the hub of the new tech revolution in automotive, this year's Traction Summit will be the definitive meeting place to discuss and understand future opportunities for tires, and to make the connections needed to capitalize on those prospects. The event details the current challenges the tire industry faces, the outlook for the automobile industry over the next 5-10 years, the growth of autonomous and electric vehicles and how they will impact the tire industry, and the renewed focus on how to respond to changing customer engagements and technological opportunities going forward.

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Who Attends?

Attendees at Traction represent a diverse range of industries, and a universe of experts and thought-leaders. Attendees include equipment component manufacturers, tire manufacturers, testing facilities, consultants, sensors and technology experts, end users, retailers, aftermarket sellers, and scrappers/ recyclers.

Companies already confirmed to attend the 2019 event include Goodyear, Sumitomo Rubber, Consumer Reports, ExxonMobil, BYTON, Local Motors, REACH, Dow, Cooper Tires, CenTire, Continental, J.D. Power, Toyo Tires, Tyrata, and many more.

2019 Speakers:


Traction Summit will take place at the Hayes Mansion in San Jose, California.
Hayes Mansion invites guests to experience Northern California’s comfortable elegance amid lush landscapes and dramatic views of the surrounding mountains. From Bay Area vacations to conferences, Hayes Mansion offers exceptional accommodations for every getaway.
200 Edenvale Avenue,
San Jose, CA 95136 
+1 (408) 226-3200

Traction Summit 2019

Traction Summit 2019

Length 3 days