An omnichannel strategy is concerned with the quality of brand-customer engagements both online and offline and the seamless interconnectivity of the channels. As more brands are turning to omnichannel to become more customercentric and to increase engagement, what impact is this strategy having on the packaging supply chain? How can the latest packaging formats be integrated into a successful omnichannel strategy?
Our latest infographic explores the impact of omnichannel on e-commerce packaging, including:
- Growth of e-commerce
- Key drivers and trends
- Industry forecast
- Growth by packaging type
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