Technical Director, Distribution Testing
United StatesContact Michael
Original run date: Thursday, May 2, 11:00 a.m. | download below
And with the introduction of new testing standards from Amazon, many vendors are adjusting their approach or seeking out package and distribution testing for the first time.
In an upcoming one-hour webinar, Michael Kuebler, Technical Director, Smithers, gives an overview of the evolution of e-commerce and how and why the latest Amazon testing standards were developed. Kuebler takes a deep dive into a real-world case study that follows an everyday CPG product through a standard testing procedure, a package failure, and an investigative testing process that uncovers a cost-saving solution. Finally, Kuebler breaks down how the testing process can help:
Michael Kuebler, Technical Director, Smithers
Michael has over 17 years of experience in package and distribution testing, with specific expertise in transportation testing and simulation protocols. In his role managing all technical and commercial aspects of Smithers' North American distribution testing services, he helps clients predict shipping results, determine root cause of shipping damage, and achieve sustainability and cost reduction goals related to moving goods through the supply chain.