The Future of Hygiene Components to 2030

This report quantifies the market for nonwoven hygiene components and products, segmented by component type, material type, end use and region.

Table of Contents Key Facts and Figures
  • The market for nonwoven hygiene components is projected to reach 6.6 million tonnes in 2025, valued at $11.8 billion
  • Consumption is forecast to reach $16.0 billion in 2030, with a projected growth rate of 6.4% in value terms.
The global hygiene components market is the single largest market for nonwovens and is a large market for film and tissue as well. By 2030, the largest developments in hygiene components are going to be increased penetration of the very large, underutilized markets in China and India, and high growth in the adult incontinence market globally. While sustainability and plastics-free movements are beginning to affect some hygiene components and products, the quantitative effects are still small; they will present a minor, but growing effect on the consumption of raw materials through to 2030.

Definition
The definition of a hygiene component in this report is a pre-formed nonwoven, film, or tissue-based product or composite used in baby diapers or nappies, feminine hygiene pads, or adult incontinence products.  These can include superabsorbent polymers, elastic strands, and adhesives as materials.  Hygiene components in this report do not include in-line blends of loose or unbonded wood pulp with or without superabsorbent polymers.

Key questions
  • Which sectors will see the most growth in the hygiene components market? 
  • How are demographic changes, such as declining birth rates and ageing populations, impacting demand for hygiene products? 
  • How is the trend towards ‘pulpless’ or reduced pulp diaper cores impacting the market?
  • What are the biggest challenges facing the market for hygiene components?
This report is essential to:
  • Raw material suppliers and pulp producers
  • Machinery and equipment suppliers 
  • Hygiene product manufacturers 
About the author
Phillip Mango has spent almost 40 years in the nonwovens industry. He has held various positions and areas of expertise within the industry, from applications management for the global leader in nonwoven binders to technology director for the world’s largest airlaid producer, to founder, owner and head of operations for his own nonwovens company. He entered the consulting field in 2003 and has authored more than 35 reports for Smithers.
 
The Future of Hygiene Components to 2030

Name The Future of Hygiene Components to 2030

Date 26/08/2025

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“The materials used to produce hygiene components, mainly nonwovens, films, pulp and superabsorbent polymers are currently in a global oversupply situation, reducing prices and encouraging exports.”

Phillip Mango

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