Brand Policies & Guidance
When you are talking to other people, companies and organizations, it is important to maintain a consistent look, feel and tone for all our communications.In this section you’ll see guidance on how to best use the Smithers brand in your work, from writing, advertising through to social media.
Content Approval Process & Public Relations Policy
Content Approval Process & Public Relations Policy
Reference these documents to learn more about the content approval process and how to properly get content approved within your division.
Editorial Tone
Editorial Tone
Placing Other Logos Next to Smithers Logo
Placing Other Logos Next to Smithers Logo
This page will offer guidance on how to properly display another organization's logo next to the Smithers logo while remaining within brand guidelines.
Smithers Media Policy
Smithers Media Policy
Use this page as a reference for appropriate ways to manage personal or company owned social media accounts.
Social Media
Social Media
Use this page if you need guidelines for posting content or images to Smithers' various social channels.
Website Header Treatment
Website Header Treatment
Reference this page for information on how to correctly create headers for any article that is posted to the site.
Website Image Sizes
Website Image Sizes
This page will provide the correct dimensions to use for any type of image you are uploading to the site.
Website URL Guideline
Website URL Guideline
This page can assist you in creating SEO friendly URLs for any webpage you create.
Video Guidelines
Video Guidelines
Explore this page for Smithers video guidelines and YouTube-specific best practices.
Brand Localization Policy
Brand Localization Policy
This page contains the official Smithers statement on localizing the Smithers logo to different languages and cultures.